Category: Uncategorized

As you begin to build out your digital presence you’ll probably start to think about social media in some form. In fact it’s likely that you already have at least one, if not more, social media accounts (Facebook being the most popular to date). Everyone uses social media in different ways, and although it’s often interesting to see people break the boundaries of the “social norms” of a specific online community, this article will focus more on the accepted use cases for specific social networks and how they can help you build your digital presence. This is by no means a comprehensive “How To” guide for Twitter or Facebook, but a good starting point for thinking about where you best fit into these online communities.

The majority of folks that will read this likely have a Facebook account. With over 2 billion active users it’s by far one of the more popular social networks. Many treat Facebook as a semi-personal space, one reserved for family and friends to share photos and highlights of what’s happening in their lives. Facebook also supports “Groups” for sharing amongst a smaller set of individuals regularly, and “Pages” which are less personal and more public-facing profiles meant for organizations and businesses. There are plenty of applications that make it easy to publish a link to the work you do on your blog and your participation in other networks back into your Facebook profile.

In general, it’s a good practice and can often lead to interesting conversations with different groups of folks. This practice of publishing elsewhere and then feeding into Facebook is desired over the alternative, using Facebook for all content and then pushing it out to other communities. The main reason for this is that privacy concerns over how different people can view content on Facebook have changed often enough to leave users concerned. There’s also never any certainty of sustainability with any of these social networks (remember MySpace or Friendster?) no matter how popular, so publishing in your own space and then pushing out to others makes a lot of sense. The key takeaway is that Facebook is a great personal network and can also be the starting point for some of these larger professional discussions should you decide to use it that way.

While no longer the new kid on the block, Twitter has only relatively recently started to gain momentum. It doesn’t have nearly the same user base as Facebook (though there are about 500 million accounts to date) and the way people use it is very different. Twitter has focused on the short status message from the start, before Facebook even integrated the idea into their platform. Users are limited to 280 characters. It’s a conversational platform for interacting with people. It’s used heavily at conferences and many choose this as a social network for really networking with peers and others in their community as well as people they might not ever meet in real life. You can follow as many people as you want and it’s a great way of having a stream of information about “what’s happening” with people and groups you’re interested in.

One powerful development of Twitter is that celebrities have begun to embrace it as a way to speak directly to their fans without having the message interpreted through other media and journalism with a slant. The ability to search various topics or hashtags (keywords) and see a running stream of what people are saying about that topic is also a very powerful way of gauging reaction to ideas and events. It’s a great idea to experiment with a Twitter account by signing up, adding a profile picture and information about yourself, following a group of people, and interacting with it daily. While the gratification may not be immediate, it’s one of those social networks where the more you put into it the more you will get out of it.

LinkedIn is the professional resumé of social networks. It mixes the ability to keep an updated resume of where you work and what your accomplishments are with a social aspect of having people recommend you and comment on your work. Most users find LinkedIn helpful not as a day-to-day network they use, but rather when they’re searching for a new job and want to find people they know that might have connections. The old saying “It’s who you know” when finding a job or making a connection is particularly relevant here where those connections can be exposed to you. (For instance: you may know a person who works for the company of one of Bill Gate’s sons, and the VP went to high school with you).

As mentioned in the opening paragraph, talking about social media is an ever-changing and moving target and this article can never be truly comprehensive. The goal of University of Kentucky is to have you thinking more critically about where you put your content, not that you don’t participate in these networks which still have a lot of value, but rather that you own the work you create. Facebook, Twitter, LinkedIn, and others all have different audiences and the more places you push your content to, the more opportunities for discussion and feedback you’ll receive. The ability to network with an increased amount of people that isn’t reliant on face-to-face meetings is a powerful change in how we interact on the web and the value of it. As you begin to explore social media the best recommendation would be to choose a space you want to explore and really dive in. Follow as many people as possible, engage with them, respond to their work, and you’re more likely to get responses in return that start to build that sense of community for you.

When you’re first getting started with a new space on a new Web host, you might think of yourself as owning a small “territory” of the Web. Everything you place in your public folder on the server becomes available for anyone on the Web to see (assuming they know the address of your site and the files you’ve placed there).

If you’re just putting up a handful of static, HTML pages which you want to make available to colleagues, friends, or family by sending them links, then working with this large, unorganized space may work. But as soon as you get to the point where you want to organize your site, you’re going to need a new strategy.

Consider this scenario: you want to have a personal blog on your new Web space, where you share pictures and short written pieces with family, friends, and colleagues. In addition, you’re working on a large research project that requires you to build a Web-based repository of digital images related to your discipline. You want to use one application (say, WordPress) to manage your personal blog. For your research project, you’ve settled on another open-source application (Say, Omeka). Both of these are applications that need to be installed on your Web host, but you can’t just put them both at your main domain name – if you did, both sites would quickly experience conflicts and errors. You need to cordon off separate spaces for your different Web “properties.”

There are two primary strategies for parceling up your Web space. You can create subdomains or subdirectories. But before you can understand the difference, you need to first understand what we mean when we talk about your root domain.

Let’s say you’ve registered a new domain for createuky.net called blog.createuky.net. Anything that is stored at this core URL is considered to be at the root of your domain. Nothing comes before the address or after the address. You can certainly decide that you simply want to have a single site on your Web host (say a blog running WordPress), and you can set that blog up at your domain’s root. To get to your site in this scenario, users would simply go to blog.createuky.net.

When you want to do more than just have a single site at the root of your site, you need to decide now to organize your space. One way to do so is by setting up subdomains.

As you work on your site, you’re welcome to create as many subdomains as you like, and in each subdomain you can actually create a distinct, individual Web site.

The alternative for organizing your space is to simply set up subdirectories. These function much like file folders on your computer. Instead of creating a blog at blog.yourdomain.com you would place it in a subdirectory called “blog” making the address yourdomain.com/blog. Setting up subdirectory is really easy. You can create folders on the fly when installing applications (like WordPress), and you can also manually create them in your file browser.

There is one particular issue you need to be aware of: Let’s say you’ve installed WordPress to be your primary blog at yourdomain.com. Later, you decide you want to install WordPress again for a separate image gallery site, and you want to place it at yourdomain.com/gallery. But, if for some reason you’ve already created a page on your WordPress site called “Gallery” then the url yourdomain.com/gallery will already be taken. If you try to create a subdirectory of the same name, you’ll get a conflict and errors.

• Subdomains are generally a cleaner, more elegant solution to organizing your site. You’re less likely to get conflicts or errors. However, when using subdomains the process is slightly more complicated: You must create subdomains first before you can install anything in them.
• Subdirectories don’t create as pretty URLs as subdomains, but they’re easier to set up. They can, however, result in conflicts with existing Web pages.
• As soon as you create subdomains or subdirectories to organize your site, you need to consider how people are going to find them. If you’ve created a new primary blog at blog.yourdomain.com, and someone goes to just yourdomain.com, they won’t see that new site. It is possible to set up redirects to avoid this issue. You can also always create links from pages on one subdomain of your site to another.
• If you really just need one site, sometimes installing at the root of your domain is the easiest thing to do, at least as you’re getting started. You can always add more pieces to your territory later with either subdomains or subdirectories.

• Setting Up Subdomains

A subdomain is one way of organizing and separating content on your site. To create a subdomain, use the following steps:

1. Log into createuky.net with your University of Kentucky username and password to access your cPanel.
   
2. Once logged in, you’ll be at the homepage of your cPanel. The easiest way to navigate your cPanel is using the search feature in the top right panel. Click the Search box and type “subdomains” (without the quotes). When you press enter, you will automatically be taken to the Subdomains page. Or, you can scroll down and click the Subdomains icon under the Domains section of cPanel.
   
3. Choose a name for your subdomain and type it into the Subdomain box. Just like top-level domains, subdomains can only contain numbers, letters, and hyphens, and the best subdomains are simple, short, and descriptive.
   
4. Once you’ve typed in a name, cPanel will automatically populate the Document root field for you. This will create a folder to contain your subdomain’s files. You’ll usually want this folder to match the name of your subdomain, so it’s easy to identify where different files live in your account. You might want to change the document root if you already have a folder in your account that has the same name as the subdomain you are trying to create, although this should be rare. Once you’re done, click Create.
5. Once you’re done, click Create. If everything went well, you should see a message that your subdomain was created successfully.
   

Your subdomain will now be available as an option for automatic installation of various software (WordPress, MediaWiki, etc). If you prefer to install web applications manually, you can do so in the document root (folder) you created in step 5.

There may be times when you need to upload files to your website in the University of Kentucky web hosting environment. There are a number of scenarios when this might be necessary:

• You’re working with an application that allows you to install plugins/extensions, but the files need to be manually added to your file manager in order to install them. (Note: This is not required for WordPress which allows you to install themes/plugins through the WordPress dashboard.)
• You’ve developed a custom site/pages using a Web design program, and you need to upload the files you created to your file manager
• You’re installing an application that isn’t part of applications list in Installatron.

One way to upload files is by using the File Manager that is part of cPanel. However, sometimes you’ll find it easier/necessary to use File Transfer Protocol (FTP) to move files to your site. This can be particularly useful if you’re working with a Web space where you’re not the owner (so you don’t have access to the File Manager in cPanel) or if you need to provide file access to someone else to your space on the Web server. File Manager also only allows you to upload files one by one, so if you’re working with large amounts of data then FTP will be preferable.

File Transfer Protocol is a method that allows you to remotely move files to a Web server from another location – usually your local/personal computer. Using a pre-defined FTP account (with a username and password), you can configure an FTP client (a program you run on your computer that allows you to transfer files via FTP.

There are lots of FTP clients that you can use; some are free and some are not. A few free ones you might consider:

• FileZilla (Mac & PC)
• CyberDuck (Mac & PC)

For the purpose of this tutorial, we’ll show you how to set up FTP in FileZilla, (Cyberduck instructions can be found here) but you should be able to generalize these instructions to use in any FTP client.

If you’re connecting via FTP to your own space on University of Kentucky, or if you’re setting up an FTP account for someone else to use, you’ll need to start by getting the proper FTP credentials from cPanel:

1. Login to createuky.net.
   
2. In the Search Box at the top of the page, search for “FTP”, and click the FTP Accounts icon that appears.
3. Every cPanel has an FTP account by default, and you can find those credentials by scrolling down on the FTP Accounts page. You also have the option to create a new FTP account, which can be done by filling out the Add FTP Account form with a username and password. Unless you change it, the new FTP account will be limited to a directory with the same name as the account you’re creating. You can change this to a different directory, if you want to grant this account access to a different location.  NOTE: Make sure you know/remember the password you enter. When you’re done, click Create FTP Account.
   
4. Once you’ve created the new account, you’ll see it appear in the list at the bottom of the FTP Accounts page. In addition to any accounts you’ve created, in the Special FTP Accounts section, you’ll see the default FTP Account. You’ll know this account because the username corresponds to your cPanel username. This FTP account has full privileges to access all directories within your cPanel.
5. For whichever account you need credentials for, click the Configure FTP Client link.
6. Write down the username, server, and port information that appears. You will need to use this (or you will need to provide this to the person you are giving FTP access) along with the password you created in Step 3 in order to configure your FTP client.

PLEASE NOTE:

For cPanel’s default FTP account, use the following settings:

-Connect via SFTP (more secure than FTP)
-Port: 22

For an FTP account that you manually created (shown in Step 3 above), use the following settings:

-Connect via FTP (cPanel doesn’t allow an SFTP connection for manual accounts)
-Port: 21

Below are links to tutorials for setting up both FileZilla and CyberDuck to connect to your FTP account.

• FileZilla Configuration Instructions
• CyberDuck Configuration Instructions

For further assistance on FTP, read this guide.